Oh I am sorry. What did I do? Ever since putting The Coffee Fool online, I have been beaten regularly by customers for cluing them into the secret on 'fresh' coffee. Why? Because they can no longer stand the taste of coffee they get at work, gas stations, even... coffee stores - in a world of cheap, stale coffee... they are ruined on our beans.

So if you happen to be a newbie to The Coffee Fool and want to keep your coffee innocence intact - look away. Otherwise, here comes the knowledge (read as sales pitch) that may very well ruin you too.

Not all coffee is created equal. Nor is it all truly fresh. It's the shocking secret that the big coffee co's don't want you to know; that they must source cheap beans from mass farming and deforestation as their markets are simply too huge and their profit needs too grand. Comparatively we're no bigger than an ant, so we can source our coffee from exclusive coffee plantations that carry an extremely limited, but very high grade coffee because they both respect the environment (shade grown) and their workers (fair pay).

But even though we are an ant comparatively, we do see enough volume (about 20,000 pounds) coming off the roasters daily, which is just enough to make sure our customers are getting the freshest possible bean. Much better than grocery brands that have been sitting stale on store shelves for weeks, if not months.

So, we promise to use our foolishness to bring you one of the best experiences of your coffee drinking career. You'll be surprised to find that you no longer need cream or sugar in your coffee (bitterness gone). There will never be a burnt taste in your mouth. And you'll always be rewarded with a smile after every sip.

It will simply be the best, freshest coffee you've ever tasted or your money back.