Oh I am sorry. What did I do? Ever since putting The Coffee Fool coffees online, I have been beaten regularly by customers for clueing them into the secret on 'fresh' coffee. Why? Because they can no longer stand the taste of coffee they get at work, gas stations, even... coffee stores - in a world of stale coffee, they are ruined on our fresh.
So if you happen to be a newbie to The Coffee Fool and want to keep your coffee innocence intact - look away. Otherwise, here comes the knowledge (read as sales pitch) that may very well ruin you too.
Nearly all of the coffee out there is stale. The good news is that stale coffee is drinkable if you've never had truly fresh coffee.
The bad news is that once you've tasted truly fresh coffee, you'll be forever hooked. It will make you giddy every time you go to make a pot. Tingle right down to your toes. Reverberate around your head like a funky aura. That's because coffee, just a few days out of the roaster, is nature's most flavorful drink - more complex than even wine - containing well over 900 flavor compounds to dance on your taste buds. But after a few weeks, you'd be lucky to see half that number.
How do you know if coffee is stale? Simple test: If it's bitter or flat, it's too late. Coffee is actually known by connoisseurs as a 'sweet' beverage. But shush... you're not supposed to know that. And who doesn't want you to know? Grocery stores and coffee chains who need way too much profit margin to sell you the very highest grades or freshest possible coffee (coffee in grocery stores sits on shelves for months).
We're small, independent and unconventional here at Coffee Fool, something you probably could have guessed from our name. But nevertheless, we do love to seek out the very finest coffee in the world - we're fools for the best.
Give us a chance. We promise to use our foolishness to bring you one of the best experiences of your coffee drinking career. You'll be surprised to find that you no longer need cream or sugar in your coffee (bitterness gone). There will never be a burnt taste in your mouth. And you'll always be rewarded with a smile after every sip. It will simply be the best, freshest coffee you've ever tasted or your money back.
So go ahead and take a peek at our fun coffee descriptions by clicking the categories up top. But if you should buy... be warned, like us you too may end up becoming a Coffee Fool!